Downtown Anchors?

23 11 2009

Everyone knows that nearly every shopping center in the United States relies on “anchor stores,” or large department stores or “big box” stores to bring in the interest sufficient for generated foot traffic to the small stores situated between each anchor. Without these anchors, most malls would close down quickly.

MacArthur Center

 

  • Dillard’s
  • Nordstroms
  • Regal
Chesapeake Square Mall

 

  • Macy’s
  • JCPenney
  • Sears
  • Target
Gallery at Military Circle

 

  • Cinemark
  • JCPenney
  • Macy’s
  • Sears
Lynnhaven Mall

 

  • JCPenney
  • Dillard’s
  • Macy’s
  • AMC
  • Dick’s
Pembroke Mall

 

  • Sears
  • Kohl’s
  • Stein Mart
  • Regal
Greenbrier Mall

 

  • Macy’s
  • JCPennys
  • Dillard’s
  • Sears

My question is this: Why can that same principle not be applied to Downtown in general? For example, I think a Macy’s would make a great fit into Downtown’s plan and clientele. I don’t think, however, that it should be part of MacArthur Center. Instead, I think that Macy’s would be a good fit somewhere outside, such as the building on Market between Granby and Monticello (used to be TCC offices and Targeted Publications). This location would be in good proximity to MacArthur. Shoppers would shop at Macy’s and cross the street to MacArthur Center. In fact, compared to standard malls like Greenbriers, with four anchors, this location would be a de-facto fourth anchor to MacArthur.  However, because it is outside, the patrons would be inclined to shop around on Granby Street, leading to an increase in demand for Granby Street storefronts. As for the Center’s elusive third anchor, I think that something like a Best Buy (or better yet, their new competition in the region, hhgregg) would be good. A Target would be another good store to have, but since Norfolk has no full electronics store, the hhgregg might be a better option. This third anchor would be included in the current plan, of course. If you are unfamiliar, Norfolk’s vision of the third anchor lot is a high rise, mixed-use building, including an anchor, perimeter storefront shops, and apartments/condos and/or offices upstairs. This plan would do wonders for the Center, due to its residential population.

Norfolk 2020 Plan

Norfolk needs to start looking at Downtown as an area with faded boundaries. They have spent that past 30 years trying to divide it. We have office space on Main St., Commercial Retail on Granby St., etc. We need to mix this up a bit. Stores won’t move in by themselves unless there is sufficient foot traffic. You can’t get foot traffic without having residential towers. Norfolk needs to try to get these stores to work with developers to build mixed use, high-rise residential buildings with plenty of storefront shops. Additionally, they need to attract larger retailers as “anchors” Downtown. A full-time residential population, combined with jobs and retail, is the key to a successful, viable Downtown.

Cambie St & W 7th Ave., Vancouver - Note the Urban Home Depot. Across the street is an Urban Best Buy. There are condos on top of each of these buildings

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4 responses

2 01 2010
Missy Schmidt

I wholeheartedly agree… you’ve got the right idea for downtown! I know that my husband and I do all that we can do to support downtown business. Thanks, Russell… so when are you running for City Council?

5 01 2010
Russell Manning

I have thought about it. I almost ran for this next election but I think Burfoot is already being challenged. Also I might have to move in a few years for my significant other to complete her Master’s. That will most likely take me to the west coast (i.e. Oregon). I don’t think I can be long-distance city-councilman. One day though. Although more could probably be done to downtown from the private sector if you could find a company with the courage to take risk.

12 01 2010
Missy Schmidt

the region will miss you, if you leave… although, wherever you go, that region will be the better for it! while you’re here, we want to keep you engaged!

13 01 2010
Russell Manning

I would come back. 🙂 I like it here. Although if I go to Oregon, I would most likely work in/around Portland and I could get some ideas 🙂

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